{"id":4961,"date":"2023-04-17T14:10:15","date_gmt":"2023-04-17T14:10:15","guid":{"rendered":"https:\/\/www.watchmycompetitor.com\/resources\/?p=4961"},"modified":"2024-03-27T10:10:43","modified_gmt":"2024-03-27T10:10:43","slug":"online-brand-monitoring-of-competitors-7-simple-methods","status":"publish","type":"post","link":"https:\/\/wmc-nonprod.com\/resources\/online-brand-monitoring-of-competitors-7-simple-methods\/","title":{"rendered":"Online Brand Monitoring Of Competitors: 7 Simple Methods"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4961\" class=\"elementor elementor-4961\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba7f0f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba7f0f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f4f48a\" data-id=\"4f4f48a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff1eac9 elementor-widget elementor-widget-text-editor\" data-id=\"ff1eac9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re looking to ensure that your company is at the forefront, staying up to date with trends and making profitable decisions, then online brand monitoring of competitors is key. By monitoring your competitors, you have the ability to develop an understanding of their behaviour and actions. This understanding allows you to make better business decisions by responding to market changes and learning just what customers want.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Online brand monitoring of competitors allows you to strengthen your own brand and position it as being the answer to all of the needs of your audience. In this article, we\u2019re going to take a look at just what online brand monitoring is and we will explore 7 simple ways that you can do this yourself. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e5753d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e5753d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43762b2\" data-id=\"43762b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b92181 elementor-widget elementor-widget-image\" data-id=\"6b92181\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/magnet-me-2_p0yGPWFFs-unsplash-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4962\" alt=\"online brand monitoring\" srcset=\"https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/magnet-me-2_p0yGPWFFs-unsplash-768x512.jpg 768w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/magnet-me-2_p0yGPWFFs-unsplash-scaled-600x400.jpg 600w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/magnet-me-2_p0yGPWFFs-unsplash-300x200.jpg 300w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/magnet-me-2_p0yGPWFFs-unsplash-1024x683.jpg 1024w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/magnet-me-2_p0yGPWFFs-unsplash-1536x1024.jpg 1536w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/magnet-me-2_p0yGPWFFs-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5061ebf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5061ebf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a16d961\" data-id=\"a16d961\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d05fdc elementor-widget elementor-widget-text-editor\" data-id=\"8d05fdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>What Is Online Brand Monitoring?<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae98b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae98b91\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6bd35e\" data-id=\"d6bd35e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f506d7 elementor-widget elementor-widget-text-editor\" data-id=\"3f506d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Online competitor brand monitoring is all about identifying your main competitors and then learning from them. The actions that your competitors take that you need to learn about include:<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing campaigns\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content creation\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website changes\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">By learning about the actions that your competitors are taking it allows you to anticipate what moves may be made in the future as well as allowing you to identify any weaknesses that exist. Ultimately, it\u2019s about developing a greater understanding of your sector and learning which strategies will allow you to become more successful.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Online brand monitoring of competitors is essential for all businesses regardless of the sector in which they operate. It means that you\u2019re able to stay one step ahead and dominate your space. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96f6f0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96f6f0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcaee0a\" data-id=\"fcaee0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f37f5a elementor-widget elementor-widget-text-editor\" data-id=\"1f37f5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>The Benefits Of Online Brand Monitoring<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f36b8f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f36b8f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d66a687\" data-id=\"d66a687\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ce904b elementor-widget elementor-widget-text-editor\" data-id=\"6ce904b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Online brand monitoring adds a degree of completeness to your business strategy. By learning about how your competitors behave, you can understand exactly what you should, and shouldn\u2019t, be doing. To truly understand the benefits offered by brand monitoring, it\u2019s worth breaking things down further. <br \/><br \/>Let\u2019s explore 4 key benefits that your business could experience:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cb5e87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb5e87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36bd47d\" data-id=\"36bd47d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f51f513 elementor-widget elementor-widget-text-editor\" data-id=\"f51f513\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>1) The ability to identify flaws<\/span><\/h3><p><span style=\"font-weight: 400;\">Rather than having to look internally at your own business, you can often identify flaws more easily by looking elsewhere. Doing this is also cheaper as it can avoid you make costly mistakes yourself. <br \/><br \/>With online brand monitoring, you\u2019ll be analysing the data that you\u2019ve gathered and this will allow you to dig deep and discover any issues that are associated with your competitor\u2019s marketing strategies. You can then compare your own strategies and adjust where necessary.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bb5659 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bb5659\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8f5fe2\" data-id=\"b8f5fe2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-385ae23 elementor-widget elementor-widget-text-editor\" data-id=\"385ae23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">2) Staying up to date with trends<\/span><\/h3><p><span style=\"font-weight: 400;\">Online brand monitoring allows you to keep an eye on what\u2019s trending in your sector. This information is extremely useful when it comes to developing products, services and marketing campaigns. If you want to know exactly what your target audience is seeking then brand monitoring is what gives you this knowledge.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa6a6c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa6a6c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e93433\" data-id=\"5e93433\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-371f789 elementor-widget elementor-widget-text-editor\" data-id=\"371f789\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">3) Identifying strengths and weaknesses\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Any effort that you put into analysing your competitors will give you a good idea of their strengths and weaknesses. By looking at rivals you can learn where your business excels. You can also identify best practices and use this to optimise your own offerings.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d685237 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d685237\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16c401e\" data-id=\"16c401e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea5a1c6 elementor-widget elementor-widget-text-editor\" data-id=\"ea5a1c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">4) Learn about new brands\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">The last financial year saw over <\/span><a href=\"https:\/\/startups.co.uk\/analysis\/small-business-statistics\/\"><span style=\"font-weight: 400;\">800,000 new businesses<\/span><\/a><span style=\"font-weight: 400;\"> being launched in the UK alone. Of course, the nature and size of these businesses will vary wildly but some of these will go on and become your competitor. By staying in the know about up-and-coming companies, you can analyse what is working for them and adapt accordingly. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34c9455 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34c9455\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-600d646\" data-id=\"600d646\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2d5b8c elementor-widget elementor-widget-text-editor\" data-id=\"d2d5b8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>Factors To Consider When Conducting\u00a0 Online Brand Monitoring\u00a0<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-912b64c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"912b64c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a935f5\" data-id=\"6a935f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5416246 elementor-widget elementor-widget-text-editor\" data-id=\"5416246\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When it comes to online brand monitoring, there are various factors that are worthy of your attention. Here\u2019s a look at just 3 of these:<\/span><\/p><p>\u00a0<\/p><p><b>Pricing strategies &#8211;<\/b><span style=\"font-weight: 400;\"> how is your competitor pricing their goods or services? Are they undercutting all other rivals in order to dominate them or are prices broadly in line with industry standards?<\/span><\/p><p>\u00a0<\/p><p><strong>M<\/strong><b>arketing strategy &#8211;<\/b><span style=\"font-weight: 400;\"> when you know the marketing activities that your competitors are carrying out, you can position your own business so that it\u2019s able to respond appropriately and effectively<\/span><\/p><p><br \/><b>Social media activity &#8211;<\/b><span style=\"font-weight: 400;\"> keeping an eye on your competitor&#8217;s social media efforts can provide you with a whole host of information. You can gain insights into what\u2019s happening right now as well as gaining a glimpse into what may be planned for the future. <br \/><br \/>With <\/span><a href=\"https:\/\/nealschaffer.com\/social-media-marketing-statistics\/\"><span style=\"font-weight: 400;\">93% of marketers around the world using social media<\/span><\/a><span style=\"font-weight: 400;\">, you can be sure that there\u2019s plenty to study and analyse.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ba23fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ba23fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1054fb9\" data-id=\"1054fb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ffcbc8 elementor-widget elementor-widget-text-editor\" data-id=\"2ffcbc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>Best Approach Towards Online Brand Monitoring\u00a0<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec3c353 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec3c353\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03b0258\" data-id=\"03b0258\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4826e5 elementor-widget elementor-widget-text-editor\" data-id=\"f4826e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brand monitoring can be carried out in a variety of ways, with some methods being more effective than others. Here\u2019s our take on the best methods that are available:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b6e86b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b6e86b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8857aa\" data-id=\"c8857aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9baa777 elementor-widget elementor-widget-text-editor\" data-id=\"9baa777\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>1) Manually checking their website\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">This is perhaps one of the easiest things that you can do. By making the effort to regularly review your competitor&#8217;s website, you can take a peek at what\u2019s going on and gain insight into any changes. You may find that the website is poor in terms of image quality and user experience. This could give you an obvious area where you could easily excel.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f52fb68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f52fb68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f30620\" data-id=\"6f30620\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7065075 elementor-widget elementor-widget-text-editor\" data-id=\"7065075\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">2) Google Alerts<\/span><\/h3><p><span style=\"font-weight: 400;\">If you want to stay up to date with what your competitors are doing then Google offers a great, free, tool that can help. By setting up <\/span><a href=\"https:\/\/www.google.com\/alerts\"><span style=\"font-weight: 400;\">Google Alerts<\/span><\/a><span style=\"font-weight: 400;\">, you can be notified each time that new content is published on the internet that relates to your competitor. This means that you\u2019ll never miss any announcements or significant changes.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11c0e85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11c0e85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5cd596\" data-id=\"d5cd596\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbec389 elementor-widget elementor-widget-text-editor\" data-id=\"dbec389\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">3) Check out online content\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">If your competitors are looking to dominate the search engine results then you can be sure that they\u2019ll have a content strategy. By checking out their content, you can establish if this is something that you can do better.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">As well as taking a look at the likes of blog posts it\u2019s also worth signing up so that you receive newsletters so that you can see exactly how they are communicating with their audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21dd288 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21dd288\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b1c715\" data-id=\"1b1c715\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b2b6fc elementor-widget elementor-widget-text-editor\" data-id=\"9b2b6fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>4) Social media<\/span><\/h3><p><span style=\"font-weight: 400;\">We\u2019ve already touched on the valuable information that you can discover by taking a look at your competitor&#8217;s social media channels. By reviewing this on a regal basis you can access golden nuggets that you can then apply to your own brand. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Another important factor to take into consideration when monitoring social media channels, are the type of platforms that are popular outside of Europe and North America, if you\u2019re operating outside of these regions. For example, monitoring competitors\u2019 presence on <\/span><a href=\"https:\/\/my.weibo.com\/\"><span style=\"font-weight: 400;\">Sina Weibo<\/span><\/a><span style=\"font-weight: 400;\"> is crucial if you\u2019re operating in China or <\/span><a href=\"https:\/\/line.me\/en\/\"><span style=\"font-weight: 400;\">Line<\/span><\/a><span style=\"font-weight: 400;\"> if you\u2019re focused on the Japanese market. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e83e08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e83e08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cbf2d9\" data-id=\"1cbf2d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34fc63d elementor-widget elementor-widget-text-editor\" data-id=\"34fc63d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>5) Read customer reviews<\/span><\/h3><p><span style=\"font-weight: 400;\">By tracking your competitors\u2019 presence on customer review websites, you can get real insights into the product, marketing and customer service standards. If you approach these reviews as a potential customer, you\u2019re able to get a great feel for what the strengths and weaknesses are. If you\u2019re opting to monitor customer reviews, it\u2019s wise to shortlist a list of prominent websites to gain a more objective perspective.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fe53c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fe53c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc49a54\" data-id=\"dc49a54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b857c8 elementor-widget elementor-widget-text-editor\" data-id=\"3b857c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>6) Monitoring online vacancies\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">On first glance online job postings by competitors might not seem relevant. However, monitoring your competitors\u2019 vacancies on their website or other third-party recruitment websites provides insights. Aside from mentioning the skills sets required for individual roles, they also reveal wider company strategies. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">For example, the decision to list more marketing, branding and UX design specialist roles could signify an attempt at rebranding or a positive growth trajectory. Moreover, the job posts are likely to reveal potential changes to competitors\u2019 culture, vision and mission.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6f2801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6f2801\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-692f63c\" data-id=\"692f63c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-181c2d5 elementor-widget elementor-widget-text-editor\" data-id=\"181c2d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">7) Competitor intelligence platforms\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Competitor intelligence \u2014 or competitor insight, as it\u2019s sometimes called \u2014\u00a0 is the information and understanding you gain from tracking your competitors\u2019 online activity. It can involve using multiple monitoring solutions or, as is the case with <\/span><a href=\"https:\/\/www.watchmycompetitor.com\/how-it-works\"><span style=\"font-weight: 400;\">WatchMyCompetitor<\/span><\/a><span style=\"font-weight: 400;\"> (WMC) and various other tools, a single platform that automates the entire process. These platforms can track competitors\u2019 entire digital footprint and provide users with real-time updates.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5419043 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5419043\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-196a04a\" data-id=\"196a04a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d37bd90 elementor-widget elementor-widget-text-editor\" data-id=\"d37bd90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><br \/>Using WMC For Online Brand Monitoring<br \/><br \/><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5431393 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5431393\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-447d818\" data-id=\"447d818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba827d9 elementor-widget elementor-widget-text-editor\" data-id=\"ba827d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you want to get the best out of online brand monitoring then WMC is an invaluable platform. It\u2019s a fully automated competitor intelligence platform that provides real-time insights into your competitors and market. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Data is captured in a single dashboard, with each insight shareable through <\/span><a href=\"https:\/\/www.watchmycompetitor.com\/Solutions\/Integrations\"><span style=\"font-weight: 400;\">integrations<\/span><\/a><span style=\"font-weight: 400;\"> with your existing communication channels \u2014 including Slack, Teams and Power BI.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">By utilising our platform, you\u2019re given access to more than just the raw data. You\u2019re able to access in-depth intelligence, specifically filtered according to your teams\u2019 needs, when it comes to competitor\u2019s pricing, products, services, investments and personnel news.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> With this intelligence, your business is empowered to make better decisions that will help you protect and grow revenue.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking to ensure that your company is at the forefront, staying up to date with trends and making<\/p>\n","protected":false},"author":1,"featured_media":4962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","yoast_wpseo_title":"","yoast_wpseo_metadesc":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-4961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitive-intelligence"],"_links":{"self":[{"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/posts\/4961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/comments?post=4961"}],"version-history":[{"count":12,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/posts\/4961\/revisions"}],"predecessor-version":[{"id":10621,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/posts\/4961\/revisions\/10621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/media\/4962"}],"wp:attachment":[{"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/media?parent=4961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/categories?post=4961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/tags?post=4961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}