{"id":5040,"date":"2023-04-19T10:43:22","date_gmt":"2023-04-19T10:43:22","guid":{"rendered":"https:\/\/www.watchmycompetitor.com\/resources\/?p=5040"},"modified":"2024-03-27T09:57:43","modified_gmt":"2024-03-27T09:57:43","slug":"how-to-monitor-your-competitors-everything-you-need-to-know-2","status":"publish","type":"post","link":"https:\/\/wmc-nonprod.com\/resources\/how-to-monitor-your-competitors-everything-you-need-to-know-2\/","title":{"rendered":"How To Monitor Competitors \u2013 Everything Your Business Needs To Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5040\" class=\"elementor elementor-5040\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb9135a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb9135a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00bae18\" data-id=\"00bae18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d9a3cd elementor-widget elementor-widget-text-editor\" data-id=\"7d9a3cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Summary<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6720bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6720bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c713b7a\" data-id=\"c713b7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5471588 elementor-widget elementor-widget-text-editor\" data-id=\"5471588\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">There are 6 important ways businesses can monitor competitors<br \/><br \/><\/span><\/li><li><span style=\"font-weight: 400;\">Competitor monitoring enables businesses to make informed strategic decisions<br \/><br \/><\/span><\/li><li><span style=\"font-weight: 400;\">When looking at how to monitor competitors, there are 6 important steps to take into consideration<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ce05de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ce05de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62b87ce\" data-id=\"62b87ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85ddeff elementor-widget elementor-widget-image\" data-id=\"85ddeff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/pexels-mikael-blomkvist-6476260-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5043\" alt=\"how to monitor competitors\" srcset=\"https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/pexels-mikael-blomkvist-6476260-768x512.jpg 768w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/pexels-mikael-blomkvist-6476260-scaled-600x400.jpg 600w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/pexels-mikael-blomkvist-6476260-300x200.jpg 300w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/pexels-mikael-blomkvist-6476260-1024x683.jpg 1024w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/pexels-mikael-blomkvist-6476260-1536x1025.jpg 1536w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/04\/pexels-mikael-blomkvist-6476260-2048x1367.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32678bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32678bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83d323d\" data-id=\"83d323d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7828595 elementor-widget elementor-widget-text-editor\" data-id=\"7828595\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><br \/>Introduction &#8211; How To Monitor Competitors<br \/><br \/><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e520f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e520f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be35d95\" data-id=\"be35d95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e74d923 elementor-widget elementor-widget-text-editor\" data-id=\"e74d923\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Do you have a clear, comprehensive and up-to-date picture of what your competitors are saying and doing?<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Do you know how you compare across specific criteria?\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Do you know their strengths and weaknesses and how they stack up against yours?<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Are you clued up on the immediate and longer-term threats competitors pose to your revenue and profits?<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">61% of companies have <\/span><a href=\"https:\/\/www.eiuperspectives.economist.com\/sites\/default\/files\/Competitive%20Intelligence.pdf\"><span style=\"font-weight: 400;\">missed a strategic opportunity or suffered a financial setback<\/span><\/a><span style=\"font-weight: 400;\"> because they didn&#8217;t adequately understand the competitive landscape.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, companies that fail to monitor their competitors are more likely to experience <\/span><a href=\"https:\/\/ww2.frost.com\/files\/9814\/3018\/1096\/Competitive_Intelligence_in_Enterprise.pdf\"><span style=\"font-weight: 400;\">unexpected market disruptions and lose market share<\/span><\/a><span style=\"font-weight: 400;\"> to competitors.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Not knowing your competitors\u2019 actions and strategies makes it difficult to nullify the threats they pose or capitalise on opportunities. It can make you slower to respond to risks or lead to strategic decisions that are ill-informed.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Data shows that understanding the competitive landscape is <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/mastering-the-art-of-competition\"><span style=\"font-weight: 400;\">important to almost 9 out of 10 businesses<\/span><\/a><span style=\"font-weight: 400;\">. And that they\u2019re more likely to achieve <\/span><a href=\"https:\/\/hbr.org\/2017\/06\/when-and-how-to-watch-your-competitors\"><span style=\"font-weight: 400;\">above-average growth and profitability<\/span><\/a><span style=\"font-weight: 400;\"> and make <\/span><a href=\"https:\/\/scip.org\/page\/WhyCompetitiveIntelligence\"><span style=\"font-weight: 400;\">better strategic decisions<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So how do you make sure you\u2019re informed and ready for what the market throws at you? How do you help people across your organisation to make smarter decisions faster?<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>It starts with understanding how to monitor competitors effectively<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bd17d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bd17d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8c764e\" data-id=\"b8c764e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddd048e elementor-widget elementor-widget-text-editor\" data-id=\"ddd048e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>What Is Competitor Monitoring?<\/span><\/h2><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56a1de3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56a1de3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d5ed72\" data-id=\"1d5ed72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68dcbb1 elementor-widget elementor-widget-text-editor\" data-id=\"68dcbb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Competitor monitoring is the process of tracking what your competitors are doing and saying in an attempt to better understand their strengths, weaknesses, potential threat to your organisation and the strategies they\u2019re using.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In decades gone by, that may have involved slow and steady research using manual processes and inconclusive results. More recently, it\u2019s become about using competitor intelligence software tools to track competitors\u2019 online presence and mentions and market data such as league tables and review scores.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30a1529 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30a1529\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-694f70f\" data-id=\"694f70f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e841e6 elementor-widget elementor-widget-text-editor\" data-id=\"4e841e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>How To Monitor Competitors: 6 Important Examples<br \/><br \/><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7798d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7798d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6af4658\" data-id=\"6af4658\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b91cb2 elementor-widget elementor-widget-text-editor\" data-id=\"9b91cb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When it comes to monitoring competitors, there are multiple factors to focus on, depending on your industry and position within an organisation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/><strong>Here are 6 areas you can use competitor monitoring for:<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b7dff7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b7dff7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6baeb80\" data-id=\"6baeb80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69279d1 elementor-widget elementor-widget-text-editor\" data-id=\"69279d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">1) Price tracking<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/h3><p><a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/53\/tools\/state-of-inbound-2018-global-results.pdf\"><span style=\"font-weight: 400;\">69% of buyers<\/span><\/a><span style=\"font-weight: 400;\"> say that price is the most important factor in their purchasing decision. Knowing competitor price points and which are offering consumers the best deals can provide insight into their strategies and where you could be winning or losing. <br \/><br \/>Pricing your own products and services without this intelligence means more guesswork and less confidence. Monitoring your competitors makes it easy to build a clear, real-time picture of market pricing.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5082755 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5082755\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-491036e\" data-id=\"491036e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-920fa74 elementor-widget elementor-widget-text-editor\" data-id=\"920fa74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">2) Product developments<\/span><\/h3><p><span style=\"font-weight: 400;\">Companies that successfully introduce new products <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/the-global-forces-inspiring-a-new-narrative-of-progressive-change\"><span style=\"font-weight: 400;\">grow 60% faster than those that don&#8217;t<\/span><\/a><span style=\"font-weight: 400;\">. Being the first to know about product launches, updates, withdrawals, feature add-ons and more can offer insights that inform your own product roadmaps, leading to greater success and minimising the impact of what others are doing.<br \/><br \/>If <\/span><a href=\"https:\/\/www.inc.com\/marc-emmer\/95-percent-of-new-products-fail-here-are-6-steps-to-make-sure-yours-dont.html\"><span style=\"font-weight: 400;\">95% of products fail<\/span><\/a><span style=\"font-weight: 400;\"> after launch, learning from the strengths and weaknesses of others can help you avoid being part of that statistic.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1684d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1684d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-123f6ee\" data-id=\"123f6ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0511493 elementor-widget elementor-widget-text-editor\" data-id=\"0511493\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>3) Website monitoring<\/span><\/h3><p><span style=\"font-weight: 400;\">A competitor\u2019s website can often contain a wealth of valuable information. Whether it\u2019s their pricing, products, news, thought leadership content or even the key messages they lead with, it can all <a href=\"https:\/\/www.watchmycompetitor.com\/resources\/advantages-and-disadvantages-of-website-monitoring\/\">reveal a lot<\/a> about their strategies and help you identify strengths and weaknesses. Competitor monitoring helps you know when any of this content changes, so you can plan or respond accordingly.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbc3055 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbc3055\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eefde26\" data-id=\"eefde26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95edb67 elementor-widget elementor-widget-text-editor\" data-id=\"95edb67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">4) Financial tracking<\/span><\/h3><p><span style=\"font-weight: 400;\">86% of executives say that <\/span><a href=\"https:\/\/www.accenture.com\/us-en\/insights\/strategy\/competitor-analytics-understanding-competition\"><span style=\"font-weight: 400;\">understanding competitors&#8217; financial performance<\/span><\/a><span style=\"font-weight: 400;\"> is important to their own company&#8217;s success. A lot of that information is published online and accessible if you know where to look. It can give you a clear indication of which competitors\u2019 strategies are working or not \u2013 which in turn can help you adapt, evolve and reprioritise as an organisation.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Competitor monitoring allows you to dive into specific aspects of financial performance to build up a clear and accurate picture of the market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cf007e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cf007e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf08d35\" data-id=\"bf08d35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6fdffb elementor-widget elementor-widget-text-editor\" data-id=\"d6fdffb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>5) Social media monitoring<\/span><\/h3><p><span style=\"font-weight: 400;\">Businesses that fail to monitor their competitors&#8217; social media activity <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-five-trademarks-of-agile-marketing\"><span style=\"font-weight: 400;\">risk falling behind<\/span><\/a><span style=\"font-weight: 400;\"> in terms of customer engagement and insights, which can lead to lost market share and revenue. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Seeing what topics <\/span><a href=\"https:\/\/www.watchmycompetitor.com\/resources\/social-media-competitor-monitoring-a-complete-guide\/\"><span style=\"font-weight: 400;\">competitors are talking about<\/span><\/a><span style=\"font-weight: 400;\">, what their opinions are and how consumers are responding can give you a clear sense of their strategy and what\u2019s resonating with your potential customers. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Your voice and opinion will still be yours but competitor monitoring can help you to clean up your strategy and make informed decisions about frequency and channels.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d74c7e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d74c7e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98580b3\" data-id=\"98580b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edd1d7f elementor-widget elementor-widget-text-editor\" data-id=\"edd1d7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">6) Investment tracking<\/span><\/h3><p><span style=\"font-weight: 400;\">Companies that closely monitor their competitors&#8217; investment activity are <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/the-new-strategic-drivers-of-impact\"><span style=\"font-weight: 400;\">more likely to identify emerging trends and opportunities<\/span><\/a><span style=\"font-weight: 400;\"> for growth. Whether it\u2019s an outward investment in another company, new technology or more people, or an inward investment that\u2019s likely to fuel future growth, investment news can point to major changes in your industry. <br \/><br \/>It could represent a new trend, which organisation needs to pivot towards and capitalise on, or a turnaround story which could undermine peers\u2019 market share. Therefore, competitor monitoring can help you understand and prepare for what\u2019s coming rather than reacting further down the line.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bec1e08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bec1e08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bda1234\" data-id=\"bda1234\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd2c4f1 elementor-widget elementor-widget-text-editor\" data-id=\"bd2c4f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>Why It\u2019s Important To Know How To Monitor Competitors<br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eee6292 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eee6292\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c84745\" data-id=\"7c84745\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6150cd8 elementor-widget elementor-widget-text-editor\" data-id=\"6150cd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Make informed strategic and operational decisions \u2013 monitoring competitors gives you a fuller, clearer picture of the market and your place within the wider industry. This eliminates a high degree of guess-work and subjectivity, and enables a higher degree of data-driven decision making. Companies that harness data are on average <\/span><a href=\"https:\/\/hbr.org\/2012\/10\/big-data-the-management-revolution\"><span style=\"font-weight: 400;\">more productive and profitable<\/span><\/a><span style=\"font-weight: 400;\"> than their peers.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Respond effectively to threats and opportunities \u2013 by learning what competitors are saying and doing in real-time and adapting and responding quickly and intelligently. You can take action before it\u2019s too late.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Stay or get ahead of the competition \u2013 by making sure your sales and marketing functions and other parts of the organisation are the best-informed in the market and don\u2019t lose ground to rivals who are also using competitor monitoring.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-309645f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"309645f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0b9e7e\" data-id=\"a0b9e7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d0f4ff elementor-widget elementor-widget-text-editor\" data-id=\"2d0f4ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>How To Monitor Competitors: 6 Important Steps<\/span><\/h2><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46b64eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46b64eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb6745b\" data-id=\"fb6745b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3954fc7 elementor-widget elementor-widget-text-editor\" data-id=\"3954fc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Step 1: Outline your goals<\/span><\/h3><p><span style=\"font-weight: 400;\">Be clear about what you want to achieve. For example, how will you use the data you gather? How will you measure its value to your business? Can you evaluate the potential cost of losing customers and market share? Or the potential value of growing it? Do you have goals focused on specific parts of your business, such as recruitment or product innovation? Or do you need to capture intelligence on a broad range of criteria?\u00a0 <\/span><\/p><p>Whatever your goals are, clarifying them at the outset will keep your competitor monitoring activity focused.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81fa4f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81fa4f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95ad385\" data-id=\"95ad385\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98eadb4 elementor-widget elementor-widget-text-editor\" data-id=\"98eadb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Step 2: Choose your competitor monitoring tools<\/span><\/h3><p><span style=\"font-weight: 400;\">Once you\u2019ve clarified your goals, your next step is to identify the tools you need to monitor your competitors. There are a range of options available to you, from specialist social media monitoring tools to all-encompassing competitor tracking and <a href=\"https:\/\/www.watchmycompetitor.com\/Solutions\/whywmc\">competitor intelligence software<\/a>. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Explore the features and products each provide, align them with your goals and see what additional benefits they offer that will deliver additional value. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">For example, how easy is it to set up? Are there experts on hand to support you through the process? Is the dashboard user-friendly and is the data presented in a way that\u2019s accessible and easy to share? Does the tool integrate with other software, such as your existing communication platforms or the data visualisation tools you\u2019re familiar with?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11b51bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11b51bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f80a638\" data-id=\"f80a638\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-657dcbe elementor-widget elementor-widget-text-editor\" data-id=\"657dcbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>Step 3: Define the key metrics required<\/span><\/h3><p><span style=\"font-weight: 400;\">You know what you want to achieve and have chosen a tool capable of <\/span><a href=\"https:\/\/www.watchmycompetitor.com\/resources\/how-to-build-your-competitive-intelligence-strategy\/\"><span style=\"font-weight: 400;\">fulfilling that goal<\/span><\/a><span style=\"font-weight: 400;\">. As part of the set up, you\u2019ll need to specify what you intend to track. The examples section above has some useful suggestions. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">You might want to focus on price, product, personnel changes, marketing activity, investments or a combination of a few. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">This should all be driven by the goals you\u2019ve outlined, so that you\u2019re not handling data you don\u2019t need. Or at least the most important data is being surfaced for easy access and analysis.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">If your software tool provides market analysts as part of the set up, they\u2019ll help you identify the competitor monitoring metrics you need and how deep to drill into them. This will help you get more out of your investment, allowing you to make smarter strategic decisions as an organisation.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-283f851 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"283f851\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9362da0\" data-id=\"9362da0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7875c21 elementor-widget elementor-widget-text-editor\" data-id=\"7875c21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Step 4: Analyse your data<\/span><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Once set up, your data will start to arrive. Whether you have analysts in-house or use those provided by the platform team, identifying the best way to interpret and draw conclusions from the data is the key to turning insights into actions. You\u2019ll be able to share competitive intelligence, not just raw data, making it easier for teams and individuals to use.<\/span><\/p><p><br \/><span style=\"font-weight: 400;\">If you\u2019re using a platform that doesn\u2019t offer human analysis and curation, be mindful that you\u2019ll need to sift through the data to find the most relevant insights, then analyse them. This can slow your ability to respond to threats and opportunities. Finding a platform that offers this as standard will save you time and lead to <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/organization\/our-insights\/the-decision-driven-organization\"><span style=\"font-weight: 400;\">faster decision-making<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21b44a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21b44a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-491ebc2\" data-id=\"491ebc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e2847e elementor-widget elementor-widget-text-editor\" data-id=\"5e2847e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>Step 5: Share competitor monitoring insights<\/span><\/h3><p><span style=\"font-weight: 400;\">If you\u2019re part of a marketing and insights team, you may be using competitor monitoring for your own benefit \u2013 to inform your strategies and campaigns. But intelligence of this nature can have far-reaching benefits for the whole organisation.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can equip sales teams with insights into the strengths and weaknesses of direct competitors. Help product teams validate and compare their roadmaps and launches. Or keep senior management informed on how the market is evolving and what threats and opportunities exist.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As referenced above, there are advantages in being able to integrate with your existing systems. Adopting another tool can be a barrier to team engagement, so sharing alerts, charts or graphs in formats and channels they\u2019re working with every day can make it a smooth transition.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3775e4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3775e4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45887c5\" data-id=\"45887c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fa8b2c elementor-widget elementor-widget-text-editor\" data-id=\"6fa8b2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>Step 6: Using the intelligence to improve<\/span><\/h3><p><span style=\"font-weight: 400;\">Finally, in order for people in your organisation to make good use of competitor monitoring, it helps to designate clear lines of responsibility and pathways for alerting other stakeholders to important insights. You may want to introduce processes or feedback loops that allow people to share how they\u2019ve used the intelligence to make informed strategic decisions.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">To build a data-driven culture, it helps to share evidence of how the intelligence is contributing to better results. It will give others across the organisation the confidence to use the <a href=\"https:\/\/www.watchmycompetitor.com\/resources\/the-10-benefits-of-using-competitive-intelligence\/\">intelligence they\u2019re receiving<\/a>. But it also helps to make people accountable for using it.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This can all take time but doing the right things from the start will help you to demonstrate the value of competitor monitoring in helping you to protect and grow your revenue.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5ef618 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5ef618\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef9e4ef\" data-id=\"ef9e4ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90ad5b2 elementor-widget elementor-widget-text-editor\" data-id=\"90ad5b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>Make Smarter Decisions Faster With WatchMyCompetitor<br \/><br \/><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9164f86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9164f86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f6f42d\" data-id=\"6f6f42d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e8b488 elementor-widget elementor-widget-text-editor\" data-id=\"9e8b488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unlike other intelligence solutions that serve up hard-to-mine unfiltered data, or which collate insights into periodic reports that lack immediacy, <a href=\"https:\/\/www.watchmycompetitor.com\/how-it-works\">WatchMyCompetitor<\/a> is the complete competitor intelligence platform.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">We use AI to track your competitors\u2019 global digital footprint in real time, so you don&#8217;t miss anything important. While our market experts analyse and curate the most relevant competitive insights on your behalf.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">That means no more sifting through unmanageable volumes of data. You get fast access to relevant, timely intelligence to optimise strategies, outsmart the competition and protect and grow your revenue.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Don&#8217;t let your competitors gain an advantage. <\/span><a href=\"https:\/\/www.watchmycompetitor.com\/request-a-demo\"><span style=\"font-weight: 400;\">Book a demo<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Summary There are 6 important ways businesses can monitor competitors Competitor monitoring enables businesses to make informed strategic decisions When<\/p>\n","protected":false},"author":1,"featured_media":5043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","yoast_wpseo_title":"","yoast_wpseo_metadesc":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-5040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitive-intelligence"],"_links":{"self":[{"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/posts\/5040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/comments?post=5040"}],"version-history":[{"count":24,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/posts\/5040\/revisions"}],"predecessor-version":[{"id":10599,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/posts\/5040\/revisions\/10599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/media\/5043"}],"wp:attachment":[{"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/media?parent=5040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/categories?post=5040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/tags?post=5040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}