{"id":5492,"date":"2023-06-09T14:38:15","date_gmt":"2023-06-09T14:38:15","guid":{"rendered":"https:\/\/www.watchmycompetitor.com\/resources\/?p=5492"},"modified":"2024-03-27T10:30:39","modified_gmt":"2024-03-27T10:30:39","slug":"a-complete-guide-to-building-a-competitive-intelligence-process","status":"publish","type":"post","link":"https:\/\/wmc-nonprod.com\/resources\/a-complete-guide-to-building-a-competitive-intelligence-process\/","title":{"rendered":"A Complete Guide To Building A Competitive Intelligence Process"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5492\" class=\"elementor elementor-5492\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0decde1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0decde1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fe3ced\" data-id=\"7fe3ced\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fbff6a elementor-widget elementor-widget-text-editor\" data-id=\"4fbff6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Introduction\u00a0<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7359b18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7359b18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a594fb\" data-id=\"4a594fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b18d6bd elementor-widget elementor-widget-text-editor\" data-id=\"b18d6bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did you know that <a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/17515631111106821\/full\/html\"><span style=\"font-weight: 400;\">90% of Fortune 500 Companies<\/span><\/a><span style=\"font-weight: 400;\"> use competitive intelligence (CI) to gain an advantage. Yet <\/span><a href=\"https:\/\/www.m-brain.com\/insights\/industries\/technology-media-telecommunications\/market-intelligence-in-the-consumer-retail-sector-has-the-potential-to-help-companies-weather-economic-hard-times\/\"><span style=\"font-weight: 400;\">only two-thirds of businesses<\/span><\/a><span style=\"font-weight: 400;\"> claim it has benefitted them.<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/>Despite enabling businesses to make decisions up to <\/span><a href=\"https:\/\/techjury.net\/blog\/business-intelligence-statistics\/#gref\"><span style=\"font-weight: 400;\">5x faster<\/span><\/a><span style=\"font-weight: 400;\">, not everyone is getting enough value from their investment. In fact, companies on average <\/span><a href=\"https:\/\/leftronic.com\/blog\/big-data-statistics\/\"><span style=\"font-weight: 400;\">analyse just 12%<\/span><\/a><span style=\"font-weight: 400;\"> of what they gather.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">If you want to get the most out of competitive intelligence, it\u2019s worth looking at some of the main reasons why it doesn\u2019t always go well. This can include insufficient resources and lack of internal buy-in. <strong>But most of these challenges can be overcome by having the right competitive intelligence process in place<\/strong>.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In this article, we\u2019ll break down the key parts of a competitive intelligence process \u2013 from goal setting to choosing a competitor intelligence platform to turn insights into actions that protect and grow your revenue.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7da3d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7da3d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea1c8e0\" data-id=\"ea1c8e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2db78a4 elementor-widget elementor-widget-image\" data-id=\"2db78a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"509\" src=\"https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/06\/campaign-creators-qCi_MzVODoU-unsplash-min-1-768x509.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5493\" alt=\"competitive intelligence process\" srcset=\"https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/06\/campaign-creators-qCi_MzVODoU-unsplash-min-1-768x509.jpg 768w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/06\/campaign-creators-qCi_MzVODoU-unsplash-min-1-scaled-600x398.jpg 600w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/06\/campaign-creators-qCi_MzVODoU-unsplash-min-1-300x199.jpg 300w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/06\/campaign-creators-qCi_MzVODoU-unsplash-min-1-1024x679.jpg 1024w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/06\/campaign-creators-qCi_MzVODoU-unsplash-min-1-1536x1018.jpg 1536w, https:\/\/wmc-nonprod.com\/resources\/wp-content\/uploads\/2023\/06\/campaign-creators-qCi_MzVODoU-unsplash-min-1-2048x1357.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd69709 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd69709\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3907991\" data-id=\"3907991\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1041c7 elementor-widget elementor-widget-text-editor\" data-id=\"d1041c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>What Is A Competitive Intelligence Process?<br \/><br \/><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53739b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53739b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5134f1a\" data-id=\"5134f1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ad0a11 elementor-widget elementor-widget-text-editor\" data-id=\"4ad0a11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A competitive intelligence process refers to the steps taken to set up a competitive intelligence programme and begin gathering, analysing and using the data it produces.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The intelligence often focuses on the activity of specific competitors or data about the competitive landscape.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">A competitive intelligence programme is typically undertaken to help organisations identify and respond quickly to threats and opportunities in the market. It enables them to gain a competitive advantage and protect and grow revenue.<\/span><\/p><p><br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f49bd20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f49bd20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-563a525\" data-id=\"563a525\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b519405 elementor-widget elementor-widget-text-editor\" data-id=\"b519405\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What Are The Reasons Behind The Lack Of Success With CI<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5241ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5241ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-846c8b8\" data-id=\"846c8b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ada4d8 elementor-widget elementor-widget-text-editor\" data-id=\"1ada4d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As mentioned competitive intelligence is readily utilised by organisations and confers a great deal of tangible benefits. But there is still a noticeable discrepancy between adoption rate and companies actually benefiting from CI.\u00a0\u00a0<br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5eb4242 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eb4242\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2967456\" data-id=\"2967456\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddc454c elementor-widget elementor-widget-text-editor\" data-id=\"ddc454c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1) Insufficient resources<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ff62d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ff62d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-892f5d7\" data-id=\"892f5d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4b03d8 elementor-widget elementor-widget-text-editor\" data-id=\"c4b03d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is where companies don&#8217;t have the necessary resources to use competitive intelligence software. They may still be using manual competitor tracking methods which are slow and laborious and often produce incomplete results. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5184909 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5184909\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3201db4\" data-id=\"3201db4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaeb578 elementor-widget elementor-widget-text-editor\" data-id=\"aaeb578\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><br \/>2) Unable to effectively analyse and interpret data<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e1f2ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1f2ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-baac8b5\" data-id=\"baac8b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb2ae3c elementor-widget elementor-widget-text-editor\" data-id=\"cb2ae3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Competitor intelligence platforms are capable of producing considerable amounts of data. But without the ability (resources and expertise) to handle and process it, organisations can find themselves overwhelmed by the experience.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s estimated that<a href=\"https:\/\/hbr.org\/2016\/01\/only-half-of-companies-actually-use-the-competitive-intelligence-they-collect\"> 55% of CI managers<\/a> say that their input made a difference on decision making, while 45% said they did not see any impact. <\/span><span style=\"font-weight: 400;\">The success of the former group can be attributed to <a href=\"https:\/\/hbr.org\/2016\/01\/only-half-of-companies-actually-use-the-competitive-intelligence-they-collect\">3 main reasons<\/a>:<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gathering data from a reliable resource\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The analyst\u2019s report called for proactive action rather than reactive\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The analyst was involved in the launch of the product, which seems to be the most engaging stage for CI input.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-837ba73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"837ba73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-675f4e0\" data-id=\"675f4e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9477d58 elementor-widget elementor-widget-text-editor\" data-id=\"9477d58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>3) Lack of internal buy-in <\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89cba64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89cba64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa9b8bc\" data-id=\"fa9b8bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e6953f elementor-widget elementor-widget-text-editor\" data-id=\"9e6953f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A lack of internal buy-in for competitive intelligence and what it can bring to the organisation is a common factor.<span style=\"font-weight: 400;\"> Some find it hard to transition into a data-driven organisation, particularly if things have been done the same way for many years.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90c1806 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90c1806\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eddb4bc\" data-id=\"eddb4bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8eec05 elementor-widget elementor-widget-text-editor\" data-id=\"c8eec05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><br \/>4) Insufficient actionable insights<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-928009f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"928009f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b5c9e6\" data-id=\"6b5c9e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7384d3e elementor-widget elementor-widget-text-editor\" data-id=\"7384d3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Organisations periodically struggle to turn insights into actionable strategies and data-driven decisions. <span style=\"font-weight: 400;\">\u00a0Closing the gap between gathered intelligence and decisions that drive increased revenue can be a major challenge for a lot of organisations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77e61e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77e61e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-127a1a0\" data-id=\"127a1a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5016af elementor-widget elementor-widget-text-editor\" data-id=\"b5016af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>How To Build A Competitive Intelligence Process<br \/><br \/><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff5471f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff5471f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-913e8fb\" data-id=\"913e8fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9274a5f elementor-widget elementor-widget-text-editor\" data-id=\"9274a5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With a well-defined competitive intelligence process in place, the above 4 factors can be largely overcome. This is why organisations need to fully grasp the necessary steps required to build an effective competitive intelligence process.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e073f65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e073f65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b288d38\" data-id=\"b288d38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d01b109 elementor-widget elementor-widget-text-editor\" data-id=\"d01b109\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">1) Defining your goals<\/span><\/h3><p><span style=\"font-weight: 400;\">Like any strategic endeavour, it can only deliver value if it has a clearly defined purpose. Otherwise, your competitive intelligence activity is likely to be inefficient and of little use on a consistent basis.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Your goals may be determined by the department leading the investment \u2013 such as marketing or sales \u2013 or by specific problems you\u2019re facing as an organisation.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Becoming a data-driven organisation doesn\u2019t happen overnight. Many organisations prefer to start small with competitive intelligence, narrowing in on a specific challenge, reviewing its effectiveness and then expanding their activity over time. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbee2be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbee2be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbdf6da\" data-id=\"bbdf6da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9242744 elementor-widget elementor-widget-text-editor\" data-id=\"9242744\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>2) Choosing the right competitive intelligence platform<\/span><\/h3><p><span style=\"font-weight: 400;\">There are many competitive intelligence solutions on the market, each one offering a range of benefits and features. Most focus on the core proposition of tracking competitor and market activity in real-time using automated technology.<br \/><br \/><\/span><\/p><p>That intelligence is then served up in a <a href=\"https:\/\/www.watchmycompetitor.com\/resources\/building-your-competitive-intelligence-dashboard\/\">dashboard<\/a> with the ability to filter results, share the intelligence with relevant stakeholders and inform strategies.<br \/><br \/><\/p><p><span style=\"font-weight: 400;\">Key considerations when choosing a competitive intelligence platform are ease of use, the ability to control permissions, third-party integrations and access to market analysts.<br \/><br \/><\/span><\/p><p>These market specialists will set up your account and dashboard, curate and analyse the data and compile reports. This can be a big help to organisations that don\u2019t have the resources to sift through and curate their own data.\u00a0<br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-740316f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"740316f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-669a3d0\" data-id=\"669a3d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578b1d9 elementor-widget elementor-widget-text-editor\" data-id=\"578b1d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">3) Identifying who to track<br \/><\/span><\/h3><p><span style=\"font-weight: 400;\">The next step in your competitive intelligence process is to identify which competitors you need to monitor.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">When it comes to choosing competitors, there are two types: direct and indirect. Direct competitors are those whose products and services are in the same category as yours and compete for the same customers. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Indirect competitors can include organisations that offer different types of products and services but compete for the same customers, or they have similar products and services but compete in different territories.\u00a0<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019ll also need to consider the different levels of competition, from the established players that dominate the market to the up-and-comers, such as start-ups and scale-ups who are looking to disrupt the competitive landscape.<br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">You may also want to track other aspects of the market, such as industry publications and regulators whose online activity can help build your understanding of trends.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-564fe23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"564fe23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39dab61\" data-id=\"39dab61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4734ba0 elementor-widget elementor-widget-text-editor\" data-id=\"4734ba0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">4) Identifying what to track<\/span><\/h3><p><span style=\"font-weight: 400;\">You\u2019ve got your platform. You know your goals and competitors. The next part of the competitive intelligence process is to establish the types of information you want to gather.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This will likely be informed by your goals. For example, if you\u2019re concerned about missing out on price, you may want to monitor competitor price points and promotions such as sales and discounts. Or if your competitors have more social media followers, you may want to track the topics and content styles they use to engage their customers. <br \/><br \/>Other areas for you to consider are product developments, marketing tactics and messaging, website changes, regulatory changes, reactions to regulatory changes, personnel changes and more.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Again, a market analyst \u2013 either in your organisation, brought in as an external partner or provided by your competitive intelligence platform \u2013 will help you identify the right criteria and metrics to track. They\u2019ll build your dashboard so that the most relevant intelligence is presented and easily accessible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b5974d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b5974d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-053aeef\" data-id=\"053aeef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d649ac elementor-widget elementor-widget-text-editor\" data-id=\"4d649ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\"><br \/>4) Analysing the data<\/span><\/h3><p><span style=\"font-weight: 400;\">The next important step in your competitive intelligence process is to curate and analyse the data. As above, this is often performed \u2013 at least initially \u2013 by a market analyst.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">It\u2019s their job to sift through the data and identify insights that relate to your specific goals. The analysis will focus on data that points to potential threats and opportunities.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The most relevant insights are quickly surfaced, ready for you to access, share, analyse in more detail and use in your decision-making. They can also be incorporated into reports that provide a collection of insights.<br \/><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9799e39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9799e39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd34b2c\" data-id=\"bd34b2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59dcb82 elementor-widget elementor-widget-text-editor\" data-id=\"59dcb82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">5) Sharing and reporting insights<\/span><\/h3><p><span style=\"font-weight: 400;\">How you share and report insights with the team is a vital part of the competitive intelligence process.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">We\u2019ve already touched upon third-party integrations. Your competitive intelligence platform should have the capability to integrate with your existing communication and data visualisation tools, such as Teams, Slack and Power BI. <br \/><br \/>This will remove one of the barriers to adoption within the organisation. Other than the team accessing the dashboard, it means other stakeholders won\u2019t need to learn new software. Insights will arrive as alerts in their existing workflows for maximum convenience.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Another consideration when sharing is who you\u2019re sharing the intelligence with. This may include other members of your department, other department heads and the board of directors. You may also make some insights available to everyone in the organisation via your intranet or other channels.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">When deciding who, the key is not to overwhelm people with too much information. For competitive intelligence to be usable, it\u2019s better to focus on getting the most relevant insights to people as quickly as possible. Wider insights can then be presented upon request or in a report.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Speaking of which, alongside real-time alerts, you may want to compile periodic reports that provide more detailed intelligence alongside analytical conclusions. This can be particularly useful for helping more people in the company to make intelligent, data-driven decisions.<\/span><\/p><h3><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b2ad1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b2ad1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dff1e0\" data-id=\"7dff1e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4de69a elementor-widget elementor-widget-text-editor\" data-id=\"b4de69a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">6) Mobilising the team to use competitive intelligence<\/span><\/h3><p><span style=\"font-weight: 400;\">Once insights have been shared, the onus is on the relevant teams and individuals to adopt and use them in their strategic decision-making. But many competitive intelligence initiatives break down due to a lack of process beyond the point of the data being shared.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">One consideration may be to assign specific responsibilities and expectations to key team members. You can ask for feedback or reports that document how your competitive intelligence has been used to inform strategic decisions and the impact they\u2019ve had. This could even take place at board meetings depending on the scale of your investment in this area.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Gathering evidence of competitive intelligence\u2019s impact on your sales, marketing and other performance areas is vital for increasing buy-in, particularly if you\u2019re keen to secure more budget or resources. Your platform dashboard can usually be configured to track this impact, making it easy to report improvements to key decision-makers in your organisation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdb0aaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdb0aaf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8481fd1\" data-id=\"8481fd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-794ed63 elementor-widget elementor-widget-text-editor\" data-id=\"794ed63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><br \/>Competitive Intelligence Process FAQs<br \/><br \/><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe2e840 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe2e840\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bca171\" data-id=\"0bca171\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b3e91a elementor-widget elementor-widget-text-editor\" data-id=\"5b3e91a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">1) What is competitive intelligence?<\/span><\/h3><p><span style=\"font-weight: 400;\">Competitive intelligence refers to gathering, analysing and using data about specific competitors or the competitive landscape to identify threats and opportunities in the market. It enables organisations to gain a competitive advantage and protect and grow their revenue.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\"><br \/>2) What can be tracked using competitive intelligence?<\/span><\/h3><p><span style=\"font-weight: 400;\">Competitive intelligence allows you to track various aspects of your competitors and the market. Examples include monitoring competitor price points, promotions, product developments, marketing tactics, messaging, website changes, regulatory changes, personnel changes, and more. Additionally, you can track industry publications and regulators&#8217; online activity to gain a better understanding of market trends.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\"><br \/>3) What are the main benefits of competitive intelligence?<\/span><\/h3><p><span style=\"font-weight: 400;\">Competitive intelligence offers several key benefits. Firstly, it helps organisations stay informed about their competitors&#8217; activities, enabling them to respond quickly to threats and capitalise on opportunities. It also aids in identifying industry trends and customer preferences, supporting innovation and strategic decision-making. <br \/><br \/>Moreover, competitive intelligence enhances the organisation&#8217;s ability to make data-driven decisions, leading to increased profitability and improved competitiveness. For a more in-depth look at the benefits of competitive intelligence, please click <a href=\"https:\/\/www.watchmycompetitor.com\/resources\/the-10-benefits-of-using-competitive-intelligence\/\">here<\/a>.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\"><br \/>4) Why do I need a competitive intelligence process?<\/span><\/h3><p><span style=\"font-weight: 400;\">A: Implementing a competitive intelligence process is essential for several reasons. Firstly, it ensures that the gathering, analysis and utilisation of competitive intelligence data are structured and efficient. Without a defined process, organisations may struggle to extract meaningful insights or face challenges in turning those insights into actionable strategies. <\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Additionally, a competitive intelligence process helps in aligning goals and objectives, selecting the right tools and platforms, and facilitating effective communication and collaboration within the organisation. Ultimately, a well-defined process maximises the value and impact of competitive intelligence efforts.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction\u00a0 Did you know that 90% of Fortune 500 Companies use competitive intelligence (CI) to gain an advantage. Yet only<\/p>\n","protected":false},"author":1,"featured_media":5493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","yoast_wpseo_title":"","yoast_wpseo_metadesc":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-5492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitive-intelligence"],"_links":{"self":[{"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/posts\/5492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/comments?post=5492"}],"version-history":[{"count":9,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/posts\/5492\/revisions"}],"predecessor-version":[{"id":10659,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/posts\/5492\/revisions\/10659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/media\/5493"}],"wp:attachment":[{"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/media?parent=5492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/categories?post=5492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wmc-nonprod.com\/resources\/wp-json\/wp\/v2\/tags?post=5492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}