Amanda is an experienced tech entrepreneur who began her career with Zurich Insurance, working on IT roll-outs and development projects before developing a property management software solution, which she managed alongside her role as a full-time parent.
The learnings and proceeds from that business were used to build the first incarnation of WatchMyCompetitor in 2005 alongside Richard.
Together, they built and iterated a solution that automated market tracking to produce relevant and timely insights for the banking sector. That success paved the way to take the platform beyond banking into a range of other sectors.
Global insight teams became big advocates of the platform. This helped Amanda and Richard to overcome early challenges, make improvements and understand market needs. This opened up more opportunities and allowed them both to commit to the business full-time.
As new entrants arrived in the intelligence space, Amanda and Richard have pioneered new innovations, combining human analysis, customisation and AI assistants, to maintain its competitive advantage.
Along the way, Amanda has taken the lead on building a strong company culture and team. Her nurturing and collaborative approach to leadership, aligned to a genuine interest in people, has provided a foundation for the company’s continued success.
Amanda is passionate about diversity in the workplace. She believes the key to hiring more women or people from different backgrounds into tech is by showing people what roles are out there, highlighting that tech is, in its essence, a creative field. That mindset has helped her build a team of bright, curious, creative and collaborative people.