Helping you make strategic and operational decisions with confidence.

We’re on a mission to make market intelligence impactful – by giving enterprise decision-makers the tools and support to track, analyse and use the insights that matter. 

At a kitchen table in 2015…

Richard Jackson and Amanda Sinclair developed WatchMyCompetitor to change the way intelligence could be gathered, analysed and used. While working in the financial industry, the husband and wife co-founders recognised the growing need for a fast, effective and cost-efficient solution. The platform they built transformed their bank’s approach to competitor tracking. It saved thousands in consultant fees, provided a way to stay ahead of the competition and has paved the way for many other organisations to achieve the same.

Richard Jackson <br>Co-Founder, CEO

Richard Jackson
Co-Founder, CEO

Richard spent 15 years in corporate banking technology, holding leadership roles with Citigroup and Lloyds Banking Group before co-founding WatchMyCompetitor in 2005.



While working for banks, he led large technology divisions and international change programmes worth hundreds of millions of pounds, as well as represented the British Bankers Association in lobbying the IRS on policy change.

Amanda Sinclair <br>Co-Founder, Director

Amanda Sinclair
Co-Founder, Director

Amanda is an experienced tech entrepreneur who began her career with Zurich Insurance, working on IT roll-outs and development projects before developing a property management software solution, which she managed alongside her role as a full-time parent.

The learnings and proceeds from that business were used to build the first incarnation of WatchMyCompetitor in 2005 alongside Richard.

10 years of innovation… and counting.

As the rate of innovation accelerated across every market and the needs of users became more nuanced, the platform needed to evolve. Through listening and adapting to user needs, today’s WatchMyCompetitor is a customisable market intelligence platform focused on providing the insights that matter, fast. Through our ongoing commitment to improvement, we’re helping hundreds of clients and thousands of users all over the world to solve their strategic and operational challenges.

Standards of care

Professionalism

We hold ourselves accountable to the highest standards, from service reliability to security to communication, so clients know they’re in safe hands.

Relationships

We’re not a SaaS-only product. We get to know our users as individuals, listening to their needs and offering support as an extension of their team.

Impact

We’re committed to providing intelligence that’s usable. From trusted sources to human verification to AI assistance, we provide fast access to the insights that matter.

 Innovation

We’re ready to adapt to our users’ needs, exploring, developing and testing new features that give them more value, relevance and confidence.

Let's Chat

Arrange a call to discuss your unique challenges and discover how the platform can help you solve them.

Learn more about WatchMyCompetitor.

If you’re looking for more information or would like to connect with us, please get in touch.
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