Competitor analysis has exploded in recent years thanks to the arrival of AI-powered, automated software tools. It’s estimated that 90%
Did you know more than half of customers have switched brands due to poor customer service? Or that 86% are
The global competitive intelligence market size is expected to reach $9.2 billion by 2028. This is in part attributable to
Gathering competitor intelligence is just one step in the journey to becoming a smarter, more data-driven organisation. Studies show only
The overall competitive intelligence trend is clear: companies are increasingly recognising its importance. 87% of companies believe that competitive intelligence
“Automation does not need to be our enemy. I think machines can make life easier for men, if men do
Business intelligence has exploded in recent years thanks to the arrival of AI-powered, automated software tools. It’s estimated that 90%
Even when they believe it may be necessary, people frequently avoid booking essential doctors’ appointments. According to an Annual GP
It’s been around 100 years since market research was first used. In that time, it has risen in prominence to
87% of marketers say data is their company’s most under-used asset. Which is remarkable given the need to establish a competitive advantage.
